Marketing International DAILYMOTION
Média & Entertainment
Stratégie Marketing international global suite à la refonte de la plateforme de vidéo en ligne Dailymotion.
- médias sociaux
- Stratégie digitale
- Web Marketing
- Communication digitale
- Analyse des données
- strategic planning
►Creation and update of marketing offers and materials (mediakits and sales decks, one-pagers…)
►Needs analysis & answer to advertisers and agencies briefs:
- Broadcast affinity framework definition (per verticals/ media brand)
- Premium publishers whitelisting
►Communication strategy elaboration for the new Dailymotion UX launch:
- International Mediakit makeover (EMEA sales team needs collect, positioning map construction including main video market actors according to advertising capacity and content strategy metrics, cross-device audience reporting)
- Digital communication (newsletters, blog articles, content marketing)
- Event marketing (launch party organisation, Dmexco marketing materials creation)
►Identify content sponsorship opportunities and build associated go-to-markets.
►Analysis of quantitative and qualitative research that directly supports the valuation of Dailymotion Advertising offer.
►Official internet audience ratings for EMEA markets analysis (CIM, Effective Measures, Médiamétrie, ComScore, Google Analytics...):
- Audience reporting board elaboration & maintainance (cross-refering data from Tableau & ComScore)
- Competitive intelligence
►Benchmark on the global online video market: programmatic, media innovation, creative production.
- Newsletter campaign management
- Content Marketing and articles to be published on the sales house's website
- Dailymotion Advertising’s Twitter account creation and animation
- Global social networks animation with news from the market